Ferndesk
Blog

Build in Public

Transparent lessons, mistakes, and systems from building Ferndesk. Pricing experiments, growth tactics, and the real journey of a SaaS startup.

How to talk to users without getting overwhelmed - my system
Build in Public 4 min

How to talk to users without getting overwhelmed - my system

Customer conversations don’t have to be messy. I pulled my CRM, inboxes, support, and product data into one view so I can spot low adoption and reach the right people fast. Here’s how.

Wilson Wilson, Founder of Ferndesk
How to price your AI SaaS - 2 mistakes we made
Build in Public

How to price your AI SaaS - 2 mistakes we made

Pricing is hard. Pricing for AI SaaS is harder. We spent days playing with different models and finally found one we could settle on.