October 22nd, 2025
AI chatbots LOVE referencing your help center.
In Lenny's Podcast with Ethan Smith, the CEO of Graphite, Ethan goes into detail on:
Why your help center is a GOLDMINE for getting your website referenced by agents like ChatGPT
How best to optimize your help center for AI agents and search
His first tip? Move your help center from a subdomain (help.yourwebsite.com) to a subdirectory (yourwebsite.com/help).
But almost EVERYONE kills their help center's visibility to AI agents and search by doing the opposite.
Today we're fixing that.
Starting from today, Ferndesk is one of the only tools that lets you put your help center on a subdirectory.
Subfolders are now live on all plans.
To get started, check out our setup guides:
Or learn more about help center URL structure options.